SAFEFOOD | Childhood Obesity
Childhood obesity in Ireland had reached epidemic proportions. 1 in 4 children were overweight. As a result, children have a higher risk of developing serious illnesses, such as Type 2 diabetes, heart disease, stroke and certain types of cancer. For many parents they simply lack the knowledge to tackle the issue. It was also a problem that develops over time, to the point where it seems too far gone to ever correct. We focused on empowering parents to get to grips with the problem by means of small, achievable steps.
The outdoor and print campaign was designed to be simple and educational. Small tips to help parents.
We developed an interactive app that gave parents ideas on how to keep their children active.
