ABSOLUT | Launch Activation | 2010
In 2010 we pitched to bring the world of Absolut vodka to Dublin.
ABSOLUT BUSKING
In an Absolut world... Arts & culture would be freely accessible to everyone. Dublin is a vibrant city filled with life and music. Absolut will create a range of pop up busking events around the city featuring a range of top artists.
ABSOLUT CHIPPER
In an Absolut world... Late night snacks would be made by the world’s most creative chef - Heston Blumenthal. You’ve spent the night clubbing and heading for the exit - this is when most Irish people end up stuffing their faces with dodgy kebabs or greasy burgers. That’s where the Absolut Chip Van comes in.
ABSOLUT RECESSION
In an Absolut world... Money would grow on trees. The solution to an economic downturn would be simple; money would grow on trees in Ireland’s major cities.
