CHIVAS : LSTN
Chivas Regal partnered with premium audio producers LSTN to create a range of whiskey and music accessories. The initiative was developed to raise funds for the Starkey Hearing Foundation. We were challenged with promoting the campaign. The Starkey Foundation brings the gift of hearing to those who need it most. LSTN makes products that allows you to hear sounds in the best quality. So what if listening to sounds could help others with their hearing? Sounds that Give : A site where users could listen to the favourite sounds of people who have been helped by the foundation. The more listens, the more we donated.
We travelled to South America and spoke to a range of people who had been helped by the Sharkey Foundation. These stories were hosted on Soundcloud, with every listen being counted.
Once we hit our 50,000 listens, we donated $50,000 to the Foundation.
All of the stories can be listened to here.
