LVA | Get Back to the Pub
The people of Ireland were socialising and drinking more at home - staying away from pubs. The Licensed Vintners Association of Ireland tasked us with getting people back into the pub. The pub is the bedrock of Irish society. It’s where stories are shared and retold, where music is born, where friendships are formed and quarrels are quashed. For centuries the pub has been the epicentre of Irish socialising. We needed to remind the people of Ireland that in an ever-increasingly digital world, the pub is where culture really lives. We created getoutmore.ie - a site dedicated to organising nights out with your mates, using the virtual social network of Facebook to create real, genuine social experiences in the pub.
The site was simple to use, allowing thousands of people to create personalised invitations and help get the people of Ireland back into the pub.