JET.COM | Launch Campaign
As a startup, Jet entered a super competitive category dominated by Amazon. We needed to articulate our complex sales proposition in a way that both made consumers understand us, and love us. We needed to simplify the story so that it not only explained what Jet was all about, but also positioned us as the relevant, fun, transparent Amazon alternative. We created the infomercial to end all infomercials, enlisting the help of a charismatic famous face.
$1 billion
In 12 months Jet.com earned a billion dollar run-rate gross merchandise value
$3.3 billion
Jet.com went on to sell to Walmart for 3.3 billion
