LOVE’S | Branding
Love’s Fresh Pasta ambition was to merge the world of fresh, home-made, Italian cooking, with the quick, convenient world of fast food. They needed a brand that felt true to their own culture but also allowed them to sit at the table of fast food. What’s the difference between home-made food and fast food? Love. Fast food is quick, it’s handy, but it rarely feels like it is made with the love and passion of a home-cooked meal. Our brand aimed to rectify this. We created a brand that felt, fresh, contemporary and part of the fast food culture; while also allowing us to showcase our core brand theme - love.
