HARMLESS HARVEST : Launch Campaign
Harmless Harvest is an organic coconut water that refuses to compromise on their ethics and purpose. Because of this stance, they faced some push-back from the public about their product. Our coconut waters have a shorter shelf life because they’re free of preservatives or additives. Our prices are a bit higher because we pay fair prices for our coconuts and continually reinvest in our farmers’ communities. These are the values we stand by. So rather than apologise for this, we should embrace it. To launch the brand we ignored traditional approaches of boasting about low prices, product consistency, or perfection. Instead, we proclaimed loudly and proudly that Harmless Harvest will not compromise.
We worked with photographer Joey L to go behind the scenes in Thailand and tell the story of Harmless Harvest.
