SIGGI’S | Launch Campaign
Siggi’s is an Icelandic skyr; a thick, creamy, high-protein yogurt. It does not contain any artificial preservatives, thickeners, sweeteners, flavours or colours. We were challenged to launch the brand in America. We needed to launch the product into a market that was heavily dominated by Greek yogurt. So we decided to challenge the healthy credentials of the product. Just how ‘healthy’ is that greek yogurt you’re eating? With Greece being so famous for their mythology, we set about busting the myth of greek yogurt.
