BEN & JERRY’S | Creative Platform
We partnered with Ben & Jerry's to help create their first major brand campaign in a decade. A brand platform developed to inspire people to take positive action, tapping into the ethos behind the company's long heritage in activism.
The "Make Some Motherchunkin' Change!" platform is a humorous yet powerful rallying cry that encapsulates the core beliefs of the brand, which invites individuals to embrace their inner activist and make a positive impact on the world.
The platform extended into the Ben & Jerry’s organic social channels, informing their activist storytelling.
Not everyone agreed with the message.