AIB | Toughest Truce
AIB are proud sponsors of the GAA Club Championship, a tournament that lived in the shadow of the higher profile County Championship. Using our ‘Toughest’ platform, we were tasked with creating buzz and excitement around the Club Championship. Rivalries and loyalties are as fierce at Club level as they are at County. In fact, at Club level these rivalries feel that bit more personal. We wanted to show just how passionate fans are at Club level by pitting them against one another in a unique challenge.
We pitched player against player and supporter against supporter in a test of nerves designed to test their loyalty to their club.
The prisoner’s dilemma, but with a sporting twist.
