GAS NETWORKS | Progress Naturally
The work Gas Networks Ireland is undertaking is vital to the future of Ireland’s energy supply and for hitting our emissions targets. Still, many people in Ireland consider natural gas to be an old, dirty form of energy. The story of natural gas is complicated and not exactly interesting. We needed to align the future of Gas Networks Ireland with the future of Ireland itself. We developed a brand platform that focused on progress. Moving natural gas out of the past and into the modern day Ireland.
‘Progress Naturally’ positioned Gas Networks Ireland as a brand that understands the importance of looking forward. Our launch campaign consisted of a paper-craft world, that grows and changes as we develop new and cleaner ways to connect with natural gas. A technical story, told in a uniquely warm, natural and human way.
On social, our characters showed the many ways Ireland can benefit from natural gas today and into the future.
Every detail, even down to the toothbrushes, were made by hand. The entire process took over 3 months. The natural texture of the paper and the imperfect nature of the prop designs all added to the warmth and the charm.
With the world we created, we had a bank of assets that we could use across all of our platforms to tell a variety of stories.
