CHANGE.IE : Cut Carbon
The first step in tackling climate change is to be aware of your own carbon footprint. We were challenged with encouraging people to better understand and then calculate their own carbon number. Tackling the global issue of climate change is an overwhelming task. We cannot expect individuals to completely change their lives, but we can push them into the right direction with small adjustments to everyday behaviour. A campaign centred around the simple changes you can make to lower your carbon number and bills.
Print and outdoor focused more on SMEs, showing how small cuts can make a big difference.
For Earth Day, we developed a campaign that encouraged Ireland to get ‘finger fit’ in anticipation for switching off so many lights.
Our promotional posters even glowed in the dark!
