STEVEN WARD | Brand Development
Steve Ward is a Belfast boxer with ambitions to reach the very top of the sport. This takes money and that requires support. We were challenged to create a brand that would help him reach a wider audience with his story and draw in more sponsorship. The world of boxing, alongside the emergence of the UFC, has become much noisier and bolder. Bravado and swagger dominate the sport. Steve doesn’t fit this mould, in fact he is known as ‘The Quiet Man’. So, in a world of noise, can we say more by speaking less? A brand platform that allows Steve to truly be himself and allows all of his talking to be done in the ring.
The short films were a collection of stories told by those who know him best.
Our merchandise gained attention in the sporting press.
