SCOFFIES | Launch Campaign
Scoffies are the perfect snack for kids on the go. We were challenged with introducing this new snack into the market. Parents are always concerned with the quality of snacks they provide for their young children. We wanted to position Scoffies as the snack that is the perfect balance of healthy and yummy. To put parents at ease we created the concept of ‘Snackquilibrium’ - the peace of mind one feels when your snacks are in perfect balance with your lifestyle.
